Learn how companies effectively communicate the strategic, financial, and risk-management benefits of regenerative agriculture to secure executive support and board-level buy-in.
Learn how companies effectively communicate the strategic, financial, and risk-management benefits of regenerative agriculture to secure executive support and board-level buy-in.
Accord Healthcare will discuss how their strategy is shifting from procurement KPIs from lowest price to ‘total value’

Examine how businesses, investors, and farmers can measure the value of regenerative practices, assessing both resilience and profitability across supply chains.

Roberta McDonald is a Sustainable Agriculture Leader with over a decade of experience enhancing sustainability in agriculture. As Director of Program at Agreena in Copenhagen, she leads the science, standards and data quality teams in the development of certified carbon farming solutions. Her background includes roles at Devenish and Aurivo Dairy Co-op in Ireland, focusing on innovative solutions and farmer-led initiatives. With a Nuffield scholarship, PhD in Agricultural Sciences and a strong connection to her dairy farm upbringing, Roberta is dedicated to empowering farmers and advancing sustainable food systems.
Headquartered in Denmark, Agreena is powering the global transition to regenerative agriculture, operating Europe’s leading soil carbon programme. Through its flagship AgreenaCarbon project, which is the first large-scale agricultural cropland initiative registered under Verra's world-renowned Verified Carbon Standard, Agreena collaborates with thousands of farmers across 4.5 million hectares of arable land in 20 markets.
Agreena finances farmers’ transition to sustainable practices, measures and verifies the climate impact with field-level accuracy, and offers climate solutions to corporates to achieve their sustainability goals.
Agreena’s holistic solution is built on three pillars: farmer engagement, which provides essential financing, knowledge, and resources to support growers in making impactful change; scalable dMRV, integrating satellite imagery, ground-level soil sampling and proprietary AI models to precisely quantify practice changes and carbon outcomes at scale; and verified carbon and environmental data, empowering companies to make credible sustainability claims, support farmer-led climate action and access high-integrity carbon credits.

Supplier Risk Management: Mapping Vulnerabilities Beyond Tier 1
Explore how companies can uncover hidden risks deeper in the supply chain, beyond direct suppliers, to strengthen resilience and prevent disruption.


Examine how AI-powered tools and data-driven approaches enhance supply chain responsiveness, helping brands anticipate challenges and make informed strategic choices.



Discover how AI is revolutionising traceability, risk forecasting, and decision-making in agriculture, linking digital insights with practical regenerative practices.

Giovanni Causapruno is xFarm Technologies Sales Director Europe. He has a PhD in electronic engineering and an MBA from SDA Bocconi. He worked in highly innovative companies ranging from Software Engineering, Innovation Management, and Consultancy. After some experiences in tech companies such as Magneti Marelli and Microsoft, he entered the agri-OEM market working as Business Innovation Manager for SDF Group, a leading tractor manufacturing company. He now works in xFarm Technologies, supporting Food Companies in the digital transformation of their supply chains. This is achieved by promoting from-field sustainable farming, also through the transition to smart farming, with agricultural machines collecting primary data directly from the field.
Examine how AI-powered tools and data-driven approaches enhance supply chain responsiveness, helping brands anticipate challenges and make informed strategic choices.
Examine how modern insurance solutions are shifting from reactive payouts to proactive protection, supporting supply chain resilience and long-term business stability.
• Understand how soil measurement and real-time data are improving visibility across agricultural supply chains, helping brands track soil health, carbon, and ecosystem performance.
• Discover how regenerative sourcing strengthens supply resilience, supporting more stable yields, reduced input dependency, and climate-adaptive farming systems.
• Explore how verified soil data enables better decisions for companies and farmers, turning soil health insights into measurable outcomes for sustainability and procurement strategies.
Founded in 2018 and headquartered in Dundee, UK, Agricarbon provides direct soil carbon measurement services for regenerative agriculture programmes, carbon projects, and environmental markets. The company designs statistically robust sampling strategies, conducts mechanised deep-core sampling, and performs industrialised laboratory analysis to generate high-integrity datasets capable of supporting long-term monitoring and carbon accounting. Agricarbon operates laboratory facilities in the United Kingdom and the United States and provides measurement services across Europe and the Americas.
Explore strategies ingredient companies use to reduce risk and maintain stability amid global disruptions, volatility, and supply shocks.

