Alison Kohlenstein

Vice President, Merchandising - Private Label

Ulta Beauty

Alison Kohlenstein serves as Vice President of Merchandising, Private Label Brands for Ulta Beauty. In her role, she leads a team focused on the development, execution, and growth strategy for the company’s owned brand portfolio.

Since joining the company in 2021, Alison has driven the long-term strategy for the owned brand portfolio, which includes makeup, skincare, bodycare, sun, and wellness. She led the strategic transformation of Ulta Beauty Collection—aligning it with the Conscious Beauty program through certified clean ingredients, cruelty-free formulations, and significant advancements in sustainable packaging—and continues to guide its evolution and positioning for long-term growth.

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