CHFS Agenda | Kisaco Research

CHFS Agenda

Agenda Days: 
  • Feb 18: Pre-Day: Wednesday, 18 Feb, 2026
    Registration & Networking
    10:00 AM
    Morning Workshops

    Building Wellness as a Brand: How Hotels Design, Scale & Differentiate

    Wellness can be a brand’s strongest signature, not just an amenity. Explore how leading hotels & resorts choose which concepts to back, scale across portfolios, and turn into brand-defining experiences that drive investment, higher ADR, loyalty, and repeat stays.

    Session Topics: 
    Scaling
    Revenue Diversification
    Longevity
    Speaker(s): 

    Author:

    Meaghan Carlson

    Vice President of Brand and Marketing
    Sensei

    As Vice President, Brand and Marketing, Meaghan Carlson tackles all of Sensei’s brand initiatives and marketing strategy, including overseeing the PR, advertising, website, marketing analytics, design and social media functions. She is also a corporate spokesperson for the company, interfacing with media on a regular basis and ensuring brand continuity across all guest touch points. Meaghan brings over a decade of experience in marketing leadership roles at technology startups and iconic brands such as Disney, PayPal, Coca Cola and IDEO.

    ... read more

    Meaghan Carlson

    Vice President of Brand and Marketing
    Sensei

    As Vice President, Brand and Marketing, Meaghan Carlson tackles all of Sensei’s brand initiatives and marketing strategy, including overseeing the PR, advertising, website, marketing analytics, design and social media functions. She is also a corporate spokesperson for the company, interfacing with media on a regular basis and ensuring brand continuity across all guest touch points. Meaghan brings over a decade of experience in marketing leadership roles at technology startups and iconic brands such as Disney, PayPal, Coca Cola and IDEO.

    Author:

    Emmanuel Arroyo

    Senior Corporate Director of Wellness
    Rosewood Hotel Group
    ... read more

    Emmanuel Arroyo

    Senior Corporate Director of Wellness
    Rosewood Hotel Group
    Time: 
    11:30AM - 12:30AM
    Agenda Track No.: 
    Track 10
    Session Type: 
    General Session (Presentation)
    Force Inline Description: 
    0

    From Views to Bookings: The Social Performance Playbook for Wellness

    The next wave of growth won’t be fueled by bigger budgets, but by sharper creative and cleaner data. When every second counts, hooks, offers, and attribution become make-or-break. Discover the playbook that turns watch time into waitlists without tripping compliance. 

    Session Topics: 
    Consumer Behaviour
    Scaling
    Member Experience
    Time: 
    11:30AM - 12:30PM
    Agenda Track No.: 
    Track 11
    Session Type: 
    General Session (Presentation)
    Lunch Break & Networking
    12:30PM - 1:30PM
    Afternoon Workshops

    Wellness Re-Defined: Personalised Experiences That Deliver on Guest Needs 

    Re-ground wellness in what guests actually need - not fleeting trends. Learn how hotels, resorts, and spas personalise wellness by embracing targeted technologies, traditional practices, and specialist expertise. Explore how tailoring programmes to guest profiles, locations, and stay dynamics helps leaders invest where impact is felt most and evolve offerings as demographics and expectations shift.  

    Session Topics: 
    Revenue Diversification
    Consumer Behaviour
    AI
    Data
    Speaker(s): 
    Time: 
    1:30PM - 2:30PM
    Agenda Track No.: 
    Track 10
    Session Type: 
    General Session (Presentation)
    Force Inline Description: 
    0

    The Solution for Fitness Talent: How Education-Driven Recruitment Will Power the Next Decade of Gym Revenue Growth

    The fitness industry is facing its biggest challenge yet: Talent. As gyms expand, digital platforms evolve, and member expectations rise, the next frontier of growth will be defined not by technology or equipment, but by people. Discover how to future-proof your talent pipeline, reduce turnover, and align trainer development with real business outcomes. 

    Session Topics: 
    Scaling
    Revenue Diversification
    AI
    Speaker(s): 

    Author:

    Kurt Mangum II

    Vice President of Partnerships
    ISSA (International Sports Sciences Association)
    ... read more

    Kurt Mangum II

    Vice President of Partnerships
    ISSA (International Sports Sciences Association)
    Time: 
    1:30PM - 2:30PM
    Agenda Track No.: 
    Track 11
    Session Type: 
    General Session (Presentation)

    Whole-Stay Wellness: Extending Inclusive Experiences Beyond the Spa

    Discover how hotels and resorts are weaving wellness across the entire guest journey. Explore how inclusive programming – spanning movement, culinary, social, in-room, outdoor, and longevity-focused experiences – creates lasting value that resonates beyond the stay, broadens guest appeal, and deepens loyalty. 

    Session Topics: 
    Consumer Behaviour
    Revenue Diversification
    Member Experience
    Speaker(s): 

    Author:

    Brisa Huezo

    Corporate Director of Spa and Wellness
    Noble House Hotels & Resorts

    With over 20 years of experience, Brisa Huezo began her career in finance before discovering her true passion for spa and wellness, a journey that reshaped her professional path and personal purpose. Since then, she has never looked back, dedicating her career to elevating the role of spa and wellness in hospitality.

    As Corporate Director of Spa & Wellness for Noble House Hotels & Resorts, Brisa has been a driving force in expanding the conversation around wellness beyond the treatment room. She has consistently championed the importance of spa, wellness, and food as medicine, bringing light to how these elements contribute not only to guest experiences but also to overall wellbeing.

    Brisa’s current focus is on redefining wellness as a holistic culture within Noble House. She is spearheading initiatives that extend wellness outside the spa and into every corner of the guest and team member journey,from culinary innovation to recovery programs, from restorative sleep to workplace wellness for associates.

    Passionate, innovative, and deeply committed, Brisa continues to explore new ways to embrace what wellness means for all, shaping a vision of hospitality where wellbeing is not an amenity, but a way of life.

    ... read more

    Brisa Huezo

    Corporate Director of Spa and Wellness
    Noble House Hotels & Resorts

    With over 20 years of experience, Brisa Huezo began her career in finance before discovering her true passion for spa and wellness, a journey that reshaped her professional path and personal purpose. Since then, she has never looked back, dedicating her career to elevating the role of spa and wellness in hospitality.

    As Corporate Director of Spa & Wellness for Noble House Hotels & Resorts, Brisa has been a driving force in expanding the conversation around wellness beyond the treatment room. She has consistently championed the importance of spa, wellness, and food as medicine, bringing light to how these elements contribute not only to guest experiences but also to overall wellbeing.

    Brisa’s current focus is on redefining wellness as a holistic culture within Noble House. She is spearheading initiatives that extend wellness outside the spa and into every corner of the guest and team member journey,from culinary innovation to recovery programs, from restorative sleep to workplace wellness for associates.

    Passionate, innovative, and deeply committed, Brisa continues to explore new ways to embrace what wellness means for all, shaping a vision of hospitality where wellbeing is not an amenity, but a way of life.

    Author:

    Kate Morrison

    Director of Wellness & Sustainability
    Ojai Valley Inn

    Kate Morrison is an award-winning leader in luxury hospitality, spa, and wellness, with over 20 years of experience creating elevated guest experiences, leading high-performing teams, and driving industry innovation. Currently at the Ojai Valley Inn, she has led Spa Ojai to a Forbes Five-Star rating and spearheaded resort-wide sustainability initiatives, earning accolades from ISPA, Audubon International, and Preferred Hotels & Resorts. A passionate mentor, Kate has guided numerous spa professionals into leadership roles and is known for her collaborative approach to team and industry growth. She currently serves on the Board of Directors for Green Spa Network (GSN Planet) and is an Ambassador for the SoCal Spa Wellness Collective. Kate is a frequent speaker and panelist at industry conferences and podcast interviews where she shares insights on sustainability, innovation, and leadership.

    ... read more

    Kate Morrison

    Director of Wellness & Sustainability
    Ojai Valley Inn

    Kate Morrison is an award-winning leader in luxury hospitality, spa, and wellness, with over 20 years of experience creating elevated guest experiences, leading high-performing teams, and driving industry innovation. Currently at the Ojai Valley Inn, she has led Spa Ojai to a Forbes Five-Star rating and spearheaded resort-wide sustainability initiatives, earning accolades from ISPA, Audubon International, and Preferred Hotels & Resorts. A passionate mentor, Kate has guided numerous spa professionals into leadership roles and is known for her collaborative approach to team and industry growth. She currently serves on the Board of Directors for Green Spa Network (GSN Planet) and is an Ambassador for the SoCal Spa Wellness Collective. Kate is a frequent speaker and panelist at industry conferences and podcast interviews where she shares insights on sustainability, innovation, and leadership.

    Author:

    Heather David

    Director of Brand Marketing
    Miraval Resorts & Spas

    Heather David is Director of Brand Marketing for Miraval Resorts & Spas, Hyatt’s award-winning luxury wellbeing brand. With more than a decade of experience across brand strategy, marketing, and guest experience, Heather leads Miraval’s global brand expression, storytelling, and go-to-market efforts. Her work focuses on expanding wellbeing beyond the spa, integrating mindfulness, movement, culinary, nature, and human connection across the full guest journey. Heather is passionate about creating inclusive, accessible wellbeing experiences rooted in authenticity, resilience, and real-life application, helping guests leave Miraval with tools they can carry into everyday life.

    ... read more

    Heather David

    Director of Brand Marketing
    Miraval Resorts & Spas

    Heather David is Director of Brand Marketing for Miraval Resorts & Spas, Hyatt’s award-winning luxury wellbeing brand. With more than a decade of experience across brand strategy, marketing, and guest experience, Heather leads Miraval’s global brand expression, storytelling, and go-to-market efforts. Her work focuses on expanding wellbeing beyond the spa, integrating mindfulness, movement, culinary, nature, and human connection across the full guest journey. Heather is passionate about creating inclusive, accessible wellbeing experiences rooted in authenticity, resilience, and real-life application, helping guests leave Miraval with tools they can carry into everyday life.

    Time: 
    2:40PM - 3:40PM
    Agenda Track No.: 
    Track 10
    Session Type: 
    General Session (Presentation)
    Force Inline Description: 
    0

    Location Is (Still) Everything: How to Choose, Negotiate, and Scale Physical Spaces 

    Site selection is strategy, especially when you're scaling. This session unpacks how top fitness brands are using real estate analytics to choose winning locations, negotiate smarter leases, and decide between foot traffic hubs and destination spaces. Walk away with proven tactics to optimise rent, minimise risk, and expand with confidence, whether you're opening your second location or your twentieth.  

    Session Topics: 
    Scaling
    Revenue Diversification
    AI
    Speaker(s): 

    Author:

    John Klein

    Chief Executive Officer
    Pause Studio

    As the SVP of Real Estate for Equinox, from 2002 to 2018, John led the expansion for both Equinox and Soulcycle.

    As Co-founder of Pause, John is focused on business vision and strategy, growth, real estate development, and financing for the company. 

    ... read more

    John Klein

    Chief Executive Officer
    Pause Studio

    As the SVP of Real Estate for Equinox, from 2002 to 2018, John led the expansion for both Equinox and Soulcycle.

    As Co-founder of Pause, John is focused on business vision and strategy, growth, real estate development, and financing for the company. 

    Author:

    Jarett Perelmutter

    Senior Vice President Business Development
    Purpose Brands
    ... read more

    Jarett Perelmutter

    Senior Vice President Business Development
    Purpose Brands

    Author:

    Neha Govindraj

    Founder
    Bonside
    ... read more

    Neha Govindraj

    Founder
    Bonside

    Author:

    Julien Chaperon

    U.S. Head of Leasing Strategy
    Nuveen
    ... read more

    Julien Chaperon

    U.S. Head of Leasing Strategy
    Nuveen
    Time: 
    2:40PM - 3:40PM
    Agenda Track No.: 
    Track 11
    Force Inline Description: 
    0

    Wellness That Sticks: Activations, Partnerships, and Memberships That Perform

    Explore how hotels and spas use bold partnerships, in-spa technology, and live activations to create wellness experiences guests feel before, during, and after their stay.  

    Learn how aligning with local, sports, and cultural communities builds momentum beyond checkout - and how membership models turn that demand into repeat visits and measurable ROI. 

    Session Topics: 
    Consumer Behaviour
    Member Experience
    Revenue Diversification
    Scaling
    Science-Backed Trends
    Longevity
    Speaker(s): 

    Author:

    Matthew Punsalan

    Cluster Director of Spa & Retail
    Montage International
    ... read more

    Matthew Punsalan

    Cluster Director of Spa & Retail
    Montage International

    Author:

    Alison Kirsten

    Director of Spa and Wellness
    Fairmont Austin

    Alison Kirsten is a luxury spa and wellness leader at Fairmont Austin, known for building modern programs where elevated guest experience and strong commercial performance go hand in hand. She specializes in launching advanced recovery and skincare experiences, designing membership strategies that drive repeat visitation, and creating premium brand partnerships that expand reach and deepen loyalty. With a creative, activation-led approach, Alison connects spa programming to Austin’s cultural energy—developing moments that feel elevated, relevant, and results-driven. Equally operational, she leads with clear standards and a service philosophy rooted in Forbes-style excellence, focusing on training, consistency, and team culture across every touchpoint. Her work sits at the intersection of innovation and hospitality: bringing new wellness modalities to life, translating them into compelling guest journeys, and ensuring they perform as sustainable, revenue-driving pillars within the broader hotel experience.

    ... read more

    Alison Kirsten

    Director of Spa and Wellness
    Fairmont Austin

    Alison Kirsten is a luxury spa and wellness leader at Fairmont Austin, known for building modern programs where elevated guest experience and strong commercial performance go hand in hand. She specializes in launching advanced recovery and skincare experiences, designing membership strategies that drive repeat visitation, and creating premium brand partnerships that expand reach and deepen loyalty. With a creative, activation-led approach, Alison connects spa programming to Austin’s cultural energy—developing moments that feel elevated, relevant, and results-driven. Equally operational, she leads with clear standards and a service philosophy rooted in Forbes-style excellence, focusing on training, consistency, and team culture across every touchpoint. Her work sits at the intersection of innovation and hospitality: bringing new wellness modalities to life, translating them into compelling guest journeys, and ensuring they perform as sustainable, revenue-driving pillars within the broader hotel experience.

    Author:

    Jamie Mark

    Vice President, Membership & Community Development
    Proper Hotels 

    Jamie Mark is Vice President of Membership at Proper Hospitality, where she leads the development of wellness-driven membership programs across the portfolio. She is currently focused on expanding and evolving memberships and programming at Santa Monica Proper and Austin Proper, while also concepting and launching a high-end resort membership for Lake Tahoe Proper, slated to open in 2027 and Dallas Proper, opening in 2029.

    With over a decade of experience at Soho House, Jamie held senior roles spanning membership, events, and partnerships, shaping culturally relevant programs at a national scale. Her background also includes agency experience working with leading fashion, spirits, and hospitality brands.

    In addition to membership strategy, Jamie oversees brand media outreach across Proper Hotels and By Proper, and leads wellness, recovery, and longevity initiatives.

    ... read more

    Jamie Mark

    Vice President, Membership & Community Development
    Proper Hotels 

    Jamie Mark is Vice President of Membership at Proper Hospitality, where she leads the development of wellness-driven membership programs across the portfolio. She is currently focused on expanding and evolving memberships and programming at Santa Monica Proper and Austin Proper, while also concepting and launching a high-end resort membership for Lake Tahoe Proper, slated to open in 2027 and Dallas Proper, opening in 2029.

    With over a decade of experience at Soho House, Jamie held senior roles spanning membership, events, and partnerships, shaping culturally relevant programs at a national scale. Her background also includes agency experience working with leading fashion, spirits, and hospitality brands.

    In addition to membership strategy, Jamie oversees brand media outreach across Proper Hotels and By Proper, and leads wellness, recovery, and longevity initiatives.

    Time: 
    3:50PM - 4:50PM
    Agenda Track No.: 
    Track 10
    Session Type: 
    General Session (Presentation)
    Force Inline Description: 
    0

    Securing Your Base in a Volatile Market: How Retention Data Drives Acquisition and Growth

    With tighter wallets and a shifting economy, brands need more innovative strategies to grow. Discover how to harness machine learning and payments data to optimize every stage of your funnel - boosting acquisition, increasing LTV, and keeping customers happy.

    Session Topics: 
    Scaling
    Revenue Diversification
    Member Experience
    Consumer Behaviour
    AI
    Speaker(s): 

    Author:

    Charles Rosenblatt

    Chief Commercial Officer
    Butter Payments

    A seasoned innovator in the payments industry, Charles Rosenblatt has held executive leadership positions at major global banks, including Capital One and Chase, as well as prominent fintech organizations. He served on the management teams that led to the sale of Hyperwallet to PayPal and Payoneer going public, and is now Chief Commercial Officer at Butter—the payments technology leader in revenue retention for subscription businesses. Charles is a graduate with a B.A. in Economics and Politics from Pomona College and received an M.B.A. from the University of Virginia.

    ... read more

    Charles Rosenblatt

    Chief Commercial Officer
    Butter Payments

    A seasoned innovator in the payments industry, Charles Rosenblatt has held executive leadership positions at major global banks, including Capital One and Chase, as well as prominent fintech organizations. He served on the management teams that led to the sale of Hyperwallet to PayPal and Payoneer going public, and is now Chief Commercial Officer at Butter—the payments technology leader in revenue retention for subscription businesses. Charles is a graduate with a B.A. in Economics and Politics from Pomona College and received an M.B.A. from the University of Virginia.

    Time: 
    3:50PM - 4:50PM
    Agenda Track No.: 
    Track 11
    Session Type: 
    General Session (Presentation)
    Force Inline Description: 
    0
    Welcome Cocktail Reception
    5:00 PM
  • Feb 19: Day One: Thursday, 19 Feb, 2026
    Registration & Welcome Refreshments
    8:00AM - 8:50AM
    Welcome
    Morning Sessions

    Chairperson's Opening Address

    Time: 
    8:50AM - 9:00AM
    Agenda Track No.: 
    Track 1
    Session Type: 
    General Session (Presentation)
    Force Inline Description: 
    0

    Designing Desire: The Next Evolution of Prestige in Fitness

    Luxury fitness is entering a new phase defined by biometric optimization, AI-curated longevity programs, and ultra-personalized, high-touch ecosystems that extend far beyond the gym floor. We'll unpack how forward-thinking brands are building premium revenue streams through medical-grade recovery, hormone and metabolic diagnostics, and exclusive community tiers that drive lifetime value. Walk away with key intel on how to prioritize high-margin innovation, future-proof your offering, and outpace competitors in the next evolution of luxury fitness. 

    Session Topics: 
    Scaling
    AI
    Digitalization
    Revenue Diversification
    Data
    Science-Backed Trends
    Longevity
    Preventative Health
    Consumer Behaviour
    Member Experience
    Women's Health
    Speaker(s): 

    Author:

    John Penny

    Managing Director
    Third Space

    John has held the position of Managing Director at Third Space since 2014, bringing over 20 years of experience in the health, fitness, spa, and hospitality sectors.

    Previously, John was the Managing Director of the Reebok Sports Club London and prior to that held senior management positions at the Harbour Clubs and various premium London health & leisure businesses.

    John specializes in operational excellence with a focus on business development across health, fitness, spa, programming, and customer experience solutions. He holds a BSc in Sports Science and an MBA.

     

    ... read more

    John Penny

    Managing Director
    Third Space

    John has held the position of Managing Director at Third Space since 2014, bringing over 20 years of experience in the health, fitness, spa, and hospitality sectors.

    Previously, John was the Managing Director of the Reebok Sports Club London and prior to that held senior management positions at the Harbour Clubs and various premium London health & leisure businesses.

    John specializes in operational excellence with a focus on business development across health, fitness, spa, programming, and customer experience solutions. He holds a BSc in Sports Science and an MBA.

     

    Author:

    Dr. George Shapiro

    Chief Innovation and Business Officer
    Fountain Life
    ... read more

    Dr. George Shapiro

    Chief Innovation and Business Officer
    Fountain Life
    Time: 
    9:00 AM - 9:30 AM
    Agenda Track No.: 
    Track 1
    Session Type: 
    Track
    Session Stage: 
    Growth & Strategy Studio
    Force Inline Description: 
    0

    Maximizing ROI Across HVLP Models

    HVLP is doubling down on efficiency, scale, and most importantly, experience. We’ll break down how leaders are leveraging automation, lean staffing, dynamic pricing, and high-value digital and wellness add-ons to grow market share, deepen unit economics and build loyalty. Walk away with clarity on where to invest, what to streamline, and how to unlock even greater profitability in this rapidly scaling segment.

    Session Topics: 
    Scaling
    Revenue Diversification
    Data
    AI
    Digitalization
    Science-Backed Trends
    Longevity
    Preventative Health
    Consumer Behaviour
    Member Experience
    Women's Health
    Time: 
    9:30 AM - 10:00 AM
    Agenda Track No.: 
    Track 1
    Session Type: 
    Track
    Session Stage: 
    Growth & Strategy Studio
    Force Inline Description: 
    0

    What’s Fueling the Next Wave of Boutique Growth?

    Boutique fitness in 2026 is defined by precision: AI-personalized programming, integrated recovery, and new loyalty models that reward frequency, not just attendance. We’ll explore how leading concepts are shifting to performance-meets-wellness models, embedding diagnostics, and extending beyond the four walls through tech-enabled coaching and digital upsells. Walk away with the strategies to evolve your offering, deepen retention, and drive premium revenue in this next phase of boutique growth.

    Session Topics: 
    Scaling
    Revenue Diversification
    Data
    AI
    Digitalization
    Science-Backed Trends
    Longevity
    Preventative Health
    Consumer Behaviour
    Member Experience
    Women's Health
    Speaker(s): 

    Author:

    JJ Creegan

    (Former) Chief Operating Officer
    OrangeTheory Fitness

    J.J. Creegan has been part of the Orangetheory team since 2020 and has been in the industry for +20 years. In his role as COO he oversees the strategy for the performance, support, & quality of all global studios.

    Before joining Orangetheory, J.J. was a key member of the founding team and served as Chief Operating Officer at Youfit Health Clubs. In this role, he spearheaded operations, strategy, marketing, and culture, driving the brand’s rapid expansion from concept to over 120 owned and operated locations in under eight years. His leadership was instrumental in transforming Youfit into a prominent player in the fitness industry.

    J.J. Is also a board member for the Health & Fitness association (formally IHRSA) advocating for our industry and representing OTF. His career in the industry began as a teenager stacking weights at an early Planet Fitness location. 

    J.J. is a true power walker who always prefers to start on the floor. His favorite benchmark is absolutely the 200m row. He and his wife Megan are happy parents to eight-year-old twins Jolene & J.J. IV.

    ... read more

    JJ Creegan

    (Former) Chief Operating Officer
    OrangeTheory Fitness

    J.J. Creegan has been part of the Orangetheory team since 2020 and has been in the industry for +20 years. In his role as COO he oversees the strategy for the performance, support, & quality of all global studios.

    Before joining Orangetheory, J.J. was a key member of the founding team and served as Chief Operating Officer at Youfit Health Clubs. In this role, he spearheaded operations, strategy, marketing, and culture, driving the brand’s rapid expansion from concept to over 120 owned and operated locations in under eight years. His leadership was instrumental in transforming Youfit into a prominent player in the fitness industry.

    J.J. Is also a board member for the Health & Fitness association (formally IHRSA) advocating for our industry and representing OTF. His career in the industry began as a teenager stacking weights at an early Planet Fitness location. 

    J.J. is a true power walker who always prefers to start on the floor. His favorite benchmark is absolutely the 200m row. He and his wife Megan are happy parents to eight-year-old twins Jolene & J.J. IV.

    Author:

    John Meloun

    Chief Financial Officer
    Xponential
    ... read more

    John Meloun

    Chief Financial Officer
    Xponential

    Author:

    Jeff Miller

    Chief Growth Officer
    Sequel Brands
    ... read more

    Jeff Miller

    Chief Growth Officer
    Sequel Brands
    Time: 
    10:00 AM - 10:30 AM
    Agenda Track No.: 
    Track 1
    Session Type: 
    Track
    Session Stage: 
    Growth & Strategy Studio
    Force Inline Description: 
    0
    Morning Break
    10:30 AM - 11:20 AM
    Morning Sessions

    Adapting Your Offerings for the GLP Era: The Latest in Science and Strategy

    GLP-1 medications are reshaping why people walk through your doors, and what they expect when they do. We’ll explore how gyms, studios and clubs are responding with medical partnerships, habit coaching, adaptive programming that complements pharmacological weight loss and more. Walk away with actionable strategies to stay relevant, retain members, and create new revenue streams in this fast-evolving health landscape.

    Session Topics: 
    Revenue Diversification
    Science-Backed Trends
    Women's Health
    Preventative Health
    Speaker(s): 

    Author:

    Tracy J Sims

    Executive Director of Corporate Affairs - Diabetes and Obesity Care
    Eli Lilly

    Tracy Sims is Executive Director, Cardiometabolic Health Corporate Affairs at Eli Lilly and Company.  He leads health system analysis and policy modernization efforts for chronic diseases including obesity and diabetes.  Tracy’s role includes real-world evidence research, and he has authored papers in both obesity and diabetes care. He is an ex-officio member of the National Academies of Sciences, Engineering, and Medicine serving on the Roundtable On Obesity Solutions. Tracy holds a Master of Arts in Sociology from the University of Alabama at Birmingham.

    ... read more

    Tracy J Sims

    Executive Director of Corporate Affairs - Diabetes and Obesity Care
    Eli Lilly

    Tracy Sims is Executive Director, Cardiometabolic Health Corporate Affairs at Eli Lilly and Company.  He leads health system analysis and policy modernization efforts for chronic diseases including obesity and diabetes.  Tracy’s role includes real-world evidence research, and he has authored papers in both obesity and diabetes care. He is an ex-officio member of the National Academies of Sciences, Engineering, and Medicine serving on the Roundtable On Obesity Solutions. Tracy holds a Master of Arts in Sociology from the University of Alabama at Birmingham.

    Author:

    James LaValle

    Chief Science Officer
    Life Time
    ... read more

    James LaValle

    Chief Science Officer
    Life Time

    Author:

    Becca McCarthy

    Co-Founder, Chief Operating Officer
    Evolv
    ... read more

    Becca McCarthy

    Co-Founder, Chief Operating Officer
    Evolv

    Author:

    Ruth Sylvia

    Vice President of Product Management
    MyFitnessPal

    Ruth Sylvia is the Vice President of Product Management at MyFitnessPal, where she leads teams dedicated to helping millions of users improve their health through better nutrition and lifestyle choices. Under her leadership, the product is evolving from a tracking tool to an intelligent coaching platform, leveraging a database of 19 million foods, 35+ connected partners, and 20 years of behavioral data to make healthy living more accessible and personalized. Ruth brings nearly two decades of consumer product experience across health technology and e-commerce. Previously, she held product leadership roles at Etsy, Zocdoc, and Audible.

    ... read more

    Ruth Sylvia

    Vice President of Product Management
    MyFitnessPal

    Ruth Sylvia is the Vice President of Product Management at MyFitnessPal, where she leads teams dedicated to helping millions of users improve their health through better nutrition and lifestyle choices. Under her leadership, the product is evolving from a tracking tool to an intelligent coaching platform, leveraging a database of 19 million foods, 35+ connected partners, and 20 years of behavioral data to make healthy living more accessible and personalized. Ruth brings nearly two decades of consumer product experience across health technology and e-commerce. Previously, she held product leadership roles at Etsy, Zocdoc, and Audible.

    Time: 
    11:20AM - 12:00PM
    Agenda Track No.: 
    Track 1
    Session Type: 
    General Session (Presentation)
    Force Inline Description: 
    0

    A Deep Dive into Women’s Health Capital Flows

    This session will break down market growth, spotlight key players driving capital into the space, and explore where investors like Next Ventures are placing their bets. Walk away with a sharper understanding of where the money is going and why the smartest investors are already there.

    Session Topics: 
    Women's Health
    Science-Backed Trends
    Longevity
    Speaker(s): 

    Author:

    Melanie Strong

    Founding Partner
    Next Ventures

    Mel started her career as a first-grade teacher and journalist. A chance meeting at the Boston Marathon led to an interview for an entry level job at Nike. She spent 17 years there, where she led businesses including Nike Women and Nike Skateboarding, and worked on the launch of the Nike Running and Training Club apps. In 2019 she left Nike to co-found venture capital firm NEXT VENTURES, focused on early-stage investments across health and wellness in companies like Oura ring and Outside. She serves on the boards of Cofertility, Ramble Campgrounds, Sage Hospitality, University of Oregon’s Knight Campus, Outdoor Afro and USA Cycling — and when she’s not traveling you can find her mountain biking on the trails in Hood River Oregon.

    ... read more

    Melanie Strong

    Founding Partner
    Next Ventures

    Mel started her career as a first-grade teacher and journalist. A chance meeting at the Boston Marathon led to an interview for an entry level job at Nike. She spent 17 years there, where she led businesses including Nike Women and Nike Skateboarding, and worked on the launch of the Nike Running and Training Club apps. In 2019 she left Nike to co-found venture capital firm NEXT VENTURES, focused on early-stage investments across health and wellness in companies like Oura ring and Outside. She serves on the boards of Cofertility, Ramble Campgrounds, Sage Hospitality, University of Oregon’s Knight Campus, Outdoor Afro and USA Cycling — and when she’s not traveling you can find her mountain biking on the trails in Hood River Oregon.

    Time: 
    11:40 AM - 12:30 AM
    Agenda Track No.: 
    Track 6
    Session Type: 
    Track
    Session Stage: 
    Women's Health Symposium
    Force Inline Description: 
    0

    Destination Longevity: When Hospitality Becomes a Path to Healthspan

    Session Topics: 
    Revenue Diversification
    Data
    AI
    Science-Backed Trends
    Longevity
    Preventative Health
    Consumer Behaviour
    Speaker(s): 

    Author:

    Star Sage

    Sr. Director of Business Development
    Hyperice
    ... read more

    Star Sage

    Sr. Director of Business Development
    Hyperice

    Author:

    Tino DeMartino

    Head of Wellness
    SoHo House North America
    ... read more

    Tino DeMartino

    Head of Wellness
    SoHo House North America

    Author:

    Meaghan Carlson

    Vice President of Brand and Marketing
    Sensei

    As Vice President, Brand and Marketing, Meaghan Carlson tackles all of Sensei’s brand initiatives and marketing strategy, including overseeing the PR, advertising, website, marketing analytics, design and social media functions. She is also a corporate spokesperson for the company, interfacing with media on a regular basis and ensuring brand continuity across all guest touch points. Meaghan brings over a decade of experience in marketing leadership roles at technology startups and iconic brands such as Disney, PayPal, Coca Cola and IDEO.

    ... read more

    Meaghan Carlson

    Vice President of Brand and Marketing
    Sensei

    As Vice President, Brand and Marketing, Meaghan Carlson tackles all of Sensei’s brand initiatives and marketing strategy, including overseeing the PR, advertising, website, marketing analytics, design and social media functions. She is also a corporate spokesperson for the company, interfacing with media on a regular basis and ensuring brand continuity across all guest touch points. Meaghan brings over a decade of experience in marketing leadership roles at technology startups and iconic brands such as Disney, PayPal, Coca Cola and IDEO.

    Author:

    Jared Poulin

    Head of Membership Wellness
    Proper Hotels
    ... read more

    Jared Poulin

    Head of Membership Wellness
    Proper Hotels
    Time: 
    12:00 PM - 12:30 PM
    Agenda Track No.: 
    Track 1
    Session Type: 
    General Session (Presentation)
    Force Inline Description: 
    0

    Latest in Female Physiology - The Science that Will Define 2026 and How to Operationalize It

    The future of women’s wellness is being shaped by science, not trends. This session dives into the most influential research in women's health from 2025, revealing how female physiology is finally taking center stage. Walk away with a data-backed understanding of what’s changing, what’s clinically validated, and what will define the next generation of fitness solutions for women. 

    Session Topics: 
    Women's Health
    Science-Backed Trends
    Longevity
    Speaker(s): 

    Author:

    Amber Taylor

    Chief Digital Product Officer
    Les Mills

    For over 20 years I have worked in technology with a focus on improving peoples’ lives. From launching international websites and marketing for TIBCO, to leading the developer community for MuleSoft, to driving digital / live video / AI-led community shopping experiences at Amazon, to creating fitness experiences at Nike and now Les Mills that drive habit, my goal is to inspire, delight, and move people to action. My purpose is to help people live their best lives. My passion is working with high-trust teams who care and invent on behalf of customers – and have fun along the way.

    Today I get to lead an amazing team of 150 who build all of the Digital and AI experiences that power Les Mills. We serve 23K gyms around the globe, 100K instructors, and hundreds of thousands of Movers in D2C experiences. I believe science supports humans in pursuing their best life and my goal is to inspire, delight, and move people literally and figuratively.

    ... read more

    Amber Taylor

    Chief Digital Product Officer
    Les Mills

    For over 20 years I have worked in technology with a focus on improving peoples’ lives. From launching international websites and marketing for TIBCO, to leading the developer community for MuleSoft, to driving digital / live video / AI-led community shopping experiences at Amazon, to creating fitness experiences at Nike and now Les Mills that drive habit, my goal is to inspire, delight, and move people to action. My purpose is to help people live their best lives. My passion is working with high-trust teams who care and invent on behalf of customers – and have fun along the way.

    Today I get to lead an amazing team of 150 who build all of the Digital and AI experiences that power Les Mills. We serve 23K gyms around the globe, 100K instructors, and hundreds of thousands of Movers in D2C experiences. I believe science supports humans in pursuing their best life and my goal is to inspire, delight, and move people literally and figuratively.

    Author:

    Sadie Lincoln

    Chief Executive Officer
    Barre3
    ... read more

    Sadie Lincoln

    Chief Executive Officer
    Barre3

    Author:

    Seane Marie Faulkner

    Senior Vice President of Product & Innovation
    The Well NYC
    ... read more

    Seane Marie Faulkner

    Senior Vice President of Product & Innovation
    The Well NYC

    Author:

    Debra Strougo

    Founder & CEO
    Fitizens Holdings
    ... read more

    Debra Strougo

    Founder & CEO
    Fitizens Holdings
    Time: 
    11:40 AM - 12:10 PM
    Agenda Track No.: 
    Track 6
    Session Type: 
    Track
    Session Stage: 
    Women's Health Symposium
    Force Inline Description: 
    0
    Lunch Break & Networking
    12:30 PM - 2:00 PM
    Afternoon Sessions

    Elite Edge: What Everyday Fitness Can Learn from Pro Athletes

    What happens when Olympic-level performance science filters into everyday fitness? We’ll explore how recovery tech, nervous system training, and mindset tools from elite athletics are being adapted for broader wellness markets and where the line should be drawn. Walk away with insights on what drives results, what’s scalable, and how to differentiate your brand using tactics once reserved for the top 1%.

    Session Topics: 
    Women's Health
    Science-Backed Trends
    Speaker(s): 

    Author:

    Amanda Phillips

    President, Performance
    EXOS

    Amanda Phillips is the President of Performance at Exos. She’s responsible for leading the performance innovation team to evolve Exos products, services, and practitioners while establishing Exos’ long-term innovation strategy. A 22-year Exos veteran, before taking her current role, Amanda established Exos' nutrition, research & business insights function and played a leadership role across strategic partnerships and industry relations.

     

    ... read more

    Amanda Phillips

    President, Performance
    EXOS

    Amanda Phillips is the President of Performance at Exos. She’s responsible for leading the performance innovation team to evolve Exos products, services, and practitioners while establishing Exos’ long-term innovation strategy. A 22-year Exos veteran, before taking her current role, Amanda established Exos' nutrition, research & business insights function and played a leadership role across strategic partnerships and industry relations.

     

    Time: 
    2:00 PM - 2:30 PM
    Agenda Track No.: 
    Track 2
    Session Type: 
    Track
    Session Stage: 
    Women's Health Symposium
    Force Inline Description: 
    0

    Unleashing Data & AI to Drive Results 

    This fireside chat will explore how F45’s engineering team has unlocked data and AI to power real business results. We’ll dig into how they’ve modernized their wearable biometrics platform (Lionheart), unlocked rich marketing insights, and leveraged cutting edge analytics and AI in their mobile app. It’s a behind-the-scenes look at what becomes possible when the right technology accelerates the work that matters most.  

    Session Topics: 
    Scaling
    AI
    Data
    Digitalization
    Speaker(s): 

    Author:

    Greg Solak

    Head of Engineering
    F45

    Greg Solak is a seasoned tech leader in the Fitness space. He is the Engineering Lead at F45 Training - a global fitness company. Prior to joining F45, he was the Tech Lead at Flywheel Sports, a boutique indoor cycling company. 

    His latest focus is LionHeart: F45 Training’s heart rate tracker. He’s championing a system that is not only more intuitive, but also allows members to adjust their resting and max heart rates for better workout results. Greg is passionate about using his technical skills to drive innovation in the connected fitness space and enhance the workout experience.

    ... read more

    Greg Solak

    Head of Engineering
    F45

    Greg Solak is a seasoned tech leader in the Fitness space. He is the Engineering Lead at F45 Training - a global fitness company. Prior to joining F45, he was the Tech Lead at Flywheel Sports, a boutique indoor cycling company. 

    His latest focus is LionHeart: F45 Training’s heart rate tracker. He’s championing a system that is not only more intuitive, but also allows members to adjust their resting and max heart rates for better workout results. Greg is passionate about using his technical skills to drive innovation in the connected fitness space and enhance the workout experience.

    Author:

    Chris Crane

    CPO
    Fiveonefour

    Chris Crane is the Co-Founder and Chief Product Officer at Fiveonefour, dedicated to transforming the data and analytics stack with cutting-edge developer experiences. His career has spanned leadership roles at startups through Fortune 100 companies across the sport and technology sectors. At Nike, he led product teams driving cutting-edge innovations in data tech and e-commerce platforms. Earlier in his career, he worked at Bain & Co, and Bain Capital Ventures, before playing pivotal roles in scaling Sysdig into a multi-billion-dollar tech startup unicorn, and Datalogue into a leader in the data engineering and data pipelining space.

    ... read more

    Chris Crane

    CPO
    Fiveonefour

    Chris Crane is the Co-Founder and Chief Product Officer at Fiveonefour, dedicated to transforming the data and analytics stack with cutting-edge developer experiences. His career has spanned leadership roles at startups through Fortune 100 companies across the sport and technology sectors. At Nike, he led product teams driving cutting-edge innovations in data tech and e-commerce platforms. Earlier in his career, he worked at Bain & Co, and Bain Capital Ventures, before playing pivotal roles in scaling Sysdig into a multi-billion-dollar tech startup unicorn, and Datalogue into a leader in the data engineering and data pipelining space.

    Author:

    Tim Delisle

    Co-Founder & CEO
    Fiveonefour

    Tim Delisle is the Co-Founder and CEO of Fiveonefour, where he leads efforts to transform data and analytics for developers. Previously, he co-founded and sold Datalogue to Nike, where he served as VP of Engineering for Enterprise Data, overseeing global software and data engineering 

    teams.

    At Fiveonefour, Tim spearheads the development of Moose, an open-source framework; Boreal, a hosting platform; and Aurora, an AI-powered Data Engineer. These tools empower industries, including connected fitness, to optimize data workflows and scale effectively. A seasoned entrepreneur, Tim is passionate about driving innovation and helping businesses unlock the full potential of their data.

     

    ... read more

    Tim Delisle

    Co-Founder & CEO
    Fiveonefour

    Tim Delisle is the Co-Founder and CEO of Fiveonefour, where he leads efforts to transform data and analytics for developers. Previously, he co-founded and sold Datalogue to Nike, where he served as VP of Engineering for Enterprise Data, overseeing global software and data engineering 

    teams.

    At Fiveonefour, Tim spearheads the development of Moose, an open-source framework; Boreal, a hosting platform; and Aurora, an AI-powered Data Engineer. These tools empower industries, including connected fitness, to optimize data workflows and scale effectively. A seasoned entrepreneur, Tim is passionate about driving innovation and helping businesses unlock the full potential of their data.

     

    Time: 
    2:00PM - 2:20PM
    Agenda Track No.: 
    Track 1
    Session Type: 
    General Session (Presentation)
    Force Inline Description: 
    0

    From Gyms to Health Hubs: Fitness as the New Preventative Health Frontier

    Fitness spaces are evolving into full-service health hubs, blending movement, recovery, diagnostics, and mental wellness under one roof. This session explores how forward-thinking operators are integrating with healthcare, insurers, and digital health platforms to deliver measurable outcomes and extend healthspan. Walk away with the strategy to reposition your offering as essential infrastructure in the new well-care economy.

    Session Topics: 
    Preventative Health
    Longevity
    Science-Backed Trends
    Speaker(s): 

    Author:

    Dr. Gloria Winters

    Chief Health Officer
    YMCA
    ... read more

    Dr. Gloria Winters

    Chief Health Officer
    YMCA

    Author:

    Gil Spitz

    Exercise Physiologist
    Baylor St. Luke's Medical Center
    ... read more

    Gil Spitz

    Exercise Physiologist
    Baylor St. Luke's Medical Center

    Author:

    Dr. Jessica Ruff

    Section Head, Center for Integrative and Lifestyle Medicine
    Cleveland Clinic

    Dr. Jessica Ruff is a triple board-certified physician in Clinical Informatics, Preventive Medicine & Public Health, and Lifestyle Medicine. She serves as IT Medical Director for Patient Journey at Cleveland Clinic, where she leads digital health innovation to enhance patient engagement and optimize clinical workflows. Her work spans MyChart optimization, population health tools, and enterprise access initiatives—integrating clinical insight with informatics strategy to deliver meaningful, tech-enabled care.

    Dr. Jessica Ruff is a triple board-certified physician in Clinical Informatics, Preventive Medicine & Public Health, and Lifestyle Medicine. She serves as IT Medical Director for Patient Journey at Cleveland Clinic, where she leads digital health innovation to enhance patient engagement and optimize clinical workflows. Her work spans MyChart optimization, population health tools, and enterprise access initiatives—integrating clinical insight with informatics strategy to deliver meaningful, tech-enabled care.

    As Section Head for the Center for Integrative & Lifestyle Medicine, Dr. Ruff leads a multidisciplinary team dedicated to helping patients prevent and reverse chronic disease through evidence-based lifestyle and integrative therapies. She is deeply committed to advancing whole-person care and is constantly exploring how connected technologies can expand access, personalize treatment, and drive sustained behavior change.

    A recognized educator and thought leader, Dr. Ruff enjoys speaks on the convergence of digital health, clinical operations, and lifestyle-driven care models—bringing a unique lens that blends medical, ethical, and public health perspectives to the future of healthcare.

     

    ... read more

    Dr. Jessica Ruff

    Section Head, Center for Integrative and Lifestyle Medicine
    Cleveland Clinic

    Dr. Jessica Ruff is a triple board-certified physician in Clinical Informatics, Preventive Medicine & Public Health, and Lifestyle Medicine. She serves as IT Medical Director for Patient Journey at Cleveland Clinic, where she leads digital health innovation to enhance patient engagement and optimize clinical workflows. Her work spans MyChart optimization, population health tools, and enterprise access initiatives—integrating clinical insight with informatics strategy to deliver meaningful, tech-enabled care.

    Dr. Jessica Ruff is a triple board-certified physician in Clinical Informatics, Preventive Medicine & Public Health, and Lifestyle Medicine. She serves as IT Medical Director for Patient Journey at Cleveland Clinic, where she leads digital health innovation to enhance patient engagement and optimize clinical workflows. Her work spans MyChart optimization, population health tools, and enterprise access initiatives—integrating clinical insight with informatics strategy to deliver meaningful, tech-enabled care.

    As Section Head for the Center for Integrative & Lifestyle Medicine, Dr. Ruff leads a multidisciplinary team dedicated to helping patients prevent and reverse chronic disease through evidence-based lifestyle and integrative therapies. She is deeply committed to advancing whole-person care and is constantly exploring how connected technologies can expand access, personalize treatment, and drive sustained behavior change.

    A recognized educator and thought leader, Dr. Ruff enjoys speaks on the convergence of digital health, clinical operations, and lifestyle-driven care models—bringing a unique lens that blends medical, ethical, and public health perspectives to the future of healthcare.

     

    Author:

    Hal Hargrave

    Founder
    The Perfect Step
    ... read more

    Hal Hargrave

    Founder
    The Perfect Step
    Time: 
    2:30 PM - 3:10 PM
    Agenda Track No.: 
    Track 2
    Session Type: 
    Track
    Session Stage: 
    Women's Health Symposium
    Force Inline Description: 
    0

    Cracking Corporate Wellness: How to Win, Scale, and Deliver ROI

    Corporate wellness is evolving from a nice-to-have to a strategic investment in workforce health, equity, and retention. We’ll unpack how fitness and wellness brands are aligning with HR goals, navigating procurement, and building scalable programs for remote and hybrid teams. Walk away with a framework to win corporate deals, prove ROI, and activate partnerships that drive sustained revenue and brand visibility.

    Session Topics: 
    Revenue Diversification
    Longevity
    Consumer Behaviour
    Women's Health
    AI
    Scaling
    Preventative Health
    Speaker(s): 

    Author:

    Bill Bourque

    Chief Operations Officer
    EXOS
    ... read more

    Bill Bourque

    Chief Operations Officer
    EXOS

    Author:

    Andrew Matthews

    Health + Performance Service Delivery Lead
    Google

    With nearly two decades of experience in the fitness and well-being industry, Andrew brings a wealth of knowledge to the conversation on workplace wellness. Starting his career as a personal trainer and swim coach, he built a deep understanding of individual health journeys, later contributing to leading organizations like Plus One Fitness, and Exos. This foundational experience in fostering personal vitality underpins his holistic approach to employee well-being.

     

    For the past nine years, Andrew has been instrumental in scaling Google's Health and Performance(H+P) program from a handful of locations to over 100 in more than 40 countries. In his current role, he leads the H+P team focused on developing and launching comprehensive programs focused on various aspects of health, ultimately enhancing the vibrancy and sustainable productivity of Google's workplaces. His unique insights into demonstrating the return on investment (ROI) from these initiatives are invaluable for companies looking to strategically invest in their most vital asset: their employees.

    ... read more

    Andrew Matthews

    Health + Performance Service Delivery Lead
    Google

    With nearly two decades of experience in the fitness and well-being industry, Andrew brings a wealth of knowledge to the conversation on workplace wellness. Starting his career as a personal trainer and swim coach, he built a deep understanding of individual health journeys, later contributing to leading organizations like Plus One Fitness, and Exos. This foundational experience in fostering personal vitality underpins his holistic approach to employee well-being.

     

    For the past nine years, Andrew has been instrumental in scaling Google's Health and Performance(H+P) program from a handful of locations to over 100 in more than 40 countries. In his current role, he leads the H+P team focused on developing and launching comprehensive programs focused on various aspects of health, ultimately enhancing the vibrancy and sustainable productivity of Google's workplaces. His unique insights into demonstrating the return on investment (ROI) from these initiatives are invaluable for companies looking to strategically invest in their most vital asset: their employees.

    Author:

    Doug Leonard

    Vice President of Partnerships & Strategic Initiatives
    SoulCycle
    ... read more

    Doug Leonard

    Vice President of Partnerships & Strategic Initiatives
    SoulCycle

    Author:

    Dr. William Ajayi

    Global Head of Wellbeing
    Netflix

    Will Ajayi is the Head of Wellbeing at Netflix, where he leads initiatives to sustain wellbeing in high-performing environments. He previously held roles at Google as an Organizational Well-Being Consultant and Positive Psychology Program Manager, and at YouTube as a Mental Health Specialist, where he supported teams exposed to sensitive content and partnered with executive leadership to embed resilience and wellbeing into the culture. Before entering the tech industry, Will worked across healthcare at the VA, in private practice, and within the criminal justice system at the Federal Bureau of Prisons. Originally from Nigeria and raised in Cleveland, OH, he earned his Ph.D. in Psychological and Forensic Assessment from Kent State University. A Clinical Psychologist by training, Will has devoted much of his career to reimagining the experience of seeking and receiving mental health services—shaping it into a stigma-free, open, and fulfilling journey.

     

    ... read more

    Dr. William Ajayi

    Global Head of Wellbeing
    Netflix

    Will Ajayi is the Head of Wellbeing at Netflix, where he leads initiatives to sustain wellbeing in high-performing environments. He previously held roles at Google as an Organizational Well-Being Consultant and Positive Psychology Program Manager, and at YouTube as a Mental Health Specialist, where he supported teams exposed to sensitive content and partnered with executive leadership to embed resilience and wellbeing into the culture. Before entering the tech industry, Will worked across healthcare at the VA, in private practice, and within the criminal justice system at the Federal Bureau of Prisons. Originally from Nigeria and raised in Cleveland, OH, he earned his Ph.D. in Psychological and Forensic Assessment from Kent State University. A Clinical Psychologist by training, Will has devoted much of his career to reimagining the experience of seeking and receiving mental health services—shaping it into a stigma-free, open, and fulfilling journey.

     

    Author:

    Samir Zetun

    US Vice President of Fitness Partners
    Wellhub

    Samir Zetun is the VP of Fitness Partners at Wellhub and a primary architect of the company’s global wellness ecosystem. An engineer by training with a foundational career in Corporate Banking, Samir bridges financial with hyper-growth strategy. Over his decade-long tenure with the company, he successfully scaled supply-side solutions and partnership infrastructure across 18 international markets, including Latin America and Europe. Currently based in the U.S., he oversees the strategic expansion of the American partner network and leads global digital app partnerships. Samir leverages data-driven frameworks to drive high-quality member growth for gyms, studios, and wellness apps, fulfilling Wellhub’s mission to build the world’s largest corporate wellness platform.

    ... read more

    Samir Zetun

    US Vice President of Fitness Partners
    Wellhub

    Samir Zetun is the VP of Fitness Partners at Wellhub and a primary architect of the company’s global wellness ecosystem. An engineer by training with a foundational career in Corporate Banking, Samir bridges financial with hyper-growth strategy. Over his decade-long tenure with the company, he successfully scaled supply-side solutions and partnership infrastructure across 18 international markets, including Latin America and Europe. Currently based in the U.S., he oversees the strategic expansion of the American partner network and leads global digital app partnerships. Samir leverages data-driven frameworks to drive high-quality member growth for gyms, studios, and wellness apps, fulfilling Wellhub’s mission to build the world’s largest corporate wellness platform.

    Time: 
    2:20 PM - 3:10 PM
    Agenda Track No.: 
    Track 1
    Session Type: 
    Track
    Session Stage: 
    Growth & Strategy Studio
    Force Inline Description: 
    0
    Afternoon Break
    3:10 PM - 4:00 PM

    Afternoon Meditation

    Speaker(s): 

    Author:

    Maddison Lee Stephens

    Director of Wellness
    Juniper Preserve
    ... read more

    Maddison Lee Stephens

    Director of Wellness
    Juniper Preserve
    Time: 
    3:20PM - 3:40PM
    Agenda Track No.: 
    Track 12
    Session Type: 
    General Session (Presentation)
    Force Inline Description: 
    0
    Afternoon Sessions
    4:00PM - 5:10PM

    Futureproof the Brand: Building for Longevity

    Markets shift. Trends fade. But a brand built for longevity can carry your business through it all. We’ll unpack how strategic brand building can create member experiences that stick, unite internal teams with a shared language, and develop unique IP that no competitor can touch. You’ll see how these principles came to life in Myo’s rebrand and walk away with perspectives for building a brand that’s not just relevant today, but resilient for years to come.

    Session Topics: 
    Revenue Diversification
    Speaker(s): 

    Author:

    John Scheer

    Chief Creative Officer
    Herman Scheer

    John Scheer is the Chief Creative Officer and co-founder of Herman-Scheer, a strategic and creative consultancy that builds and transforms brands shaping the future of health and wellness. For more than 15 years, he has led high-impact rebrands, launches, and growth strategies for companies ranging from early-stage innovators to legacy names in need of reinvention. John’s approach blends sharp commercial strategy with emotional resonance, ensuring every brand decision drives real business outcomes. He believes brand is more than aesthetics, it’s how companies operate, hire, innovate, and connect with the people they serve.

    ... read more

    John Scheer

    Chief Creative Officer
    Herman Scheer

    John Scheer is the Chief Creative Officer and co-founder of Herman-Scheer, a strategic and creative consultancy that builds and transforms brands shaping the future of health and wellness. For more than 15 years, he has led high-impact rebrands, launches, and growth strategies for companies ranging from early-stage innovators to legacy names in need of reinvention. John’s approach blends sharp commercial strategy with emotional resonance, ensuring every brand decision drives real business outcomes. He believes brand is more than aesthetics, it’s how companies operate, hire, innovate, and connect with the people they serve.

    Author:

    Scott Marcaccio

    Founder
    MYO

    Scott Marcaccio is the co-founder and CEO of Myo, a modern physical therapy brand designed to futureproof your body. With over 20 locations across major markets, including Los Angeles, Vancouver, Toronto, and New York City, Myo's best-in-class clinicians deliver more than 250,000 personalized one-on-one sessions every single year through their proprietary FutureProof Method, helping people discover how their bodies can—and should—move.

    Leading today’s conversation around proactive body care, Myo partners with global brands like Nike, Equinox, and Lululemon to amplify its mission of raising body IQ globally.

    ... read more

    Scott Marcaccio

    Founder
    MYO

    Scott Marcaccio is the co-founder and CEO of Myo, a modern physical therapy brand designed to futureproof your body. With over 20 locations across major markets, including Los Angeles, Vancouver, Toronto, and New York City, Myo's best-in-class clinicians deliver more than 250,000 personalized one-on-one sessions every single year through their proprietary FutureProof Method, helping people discover how their bodies can—and should—move.

    Leading today’s conversation around proactive body care, Myo partners with global brands like Nike, Equinox, and Lululemon to amplify its mission of raising body IQ globally.

    Time: 
    4:00PM - 4:20PM
    Agenda Track No.: 
    Track 1
    Session Type: 
    Track
    Session Stage: 
    Growth & Strategy Studio
    Force Inline Description: 
    0

    Turning the Newest Longevity Science into Member Value

    Longevity science is going mainstream, and members want access to more than just workouts. We’ll explore how fitness brands are commercialising lab-backed tools like VO2 max testing, biological age tracking, hormone and metabolic panels, hyper-personalised recovery, and functional movement diagnostics to deliver on healthspan promises. Walk away with the playbook to package, price, and position these offerings for long-term loyalty and premium revenue.

    Speaker(s): 

    Author:

    Jeff Zwiefel

    Executive Director
    Life Time MIORA Longevity & Performance

    Jeff Zwiefel is the former President and Chief Operating Officer of Life Time, where he played a pivotal role in shaping the company’s evolution over more than two decades. A nearly 40-year veteran in the fitness and wellness industry, Jeff has led large-scale operations and strategic growth initiatives that have helped redefine how health clubs deliver value to their members.

    Now, Jeff is channeling his deep expertise and personal passion into the rapidly emerging field of longevity and healthy aging. He is currently partnering with Life Time to lead the development of MIORA — Longevity and Performance, a groundbreaking, science-backed program designed to optimize healthy aging through personalized, clinical-grade interventions.

    MIORA represents the next frontier in Life Time’s ongoing mission to deliver a Healthy Way of Life. Building on the company’s 30+ years of leadership in fitness, nutrition, and wellness, MIORA brings together advanced diagnostics, hormone optimization, and performance-based lifestyle programming to empower individuals to live longer, healthier, and more vibrant lives.

    https://www.Jeffzwiefel.com

    https://www.podcastcollective.io/jeff-zwiefel-media-kit

    ... read more

    Jeff Zwiefel

    Executive Director
    Life Time MIORA Longevity & Performance

    Jeff Zwiefel is the former President and Chief Operating Officer of Life Time, where he played a pivotal role in shaping the company’s evolution over more than two decades. A nearly 40-year veteran in the fitness and wellness industry, Jeff has led large-scale operations and strategic growth initiatives that have helped redefine how health clubs deliver value to their members.

    Now, Jeff is channeling his deep expertise and personal passion into the rapidly emerging field of longevity and healthy aging. He is currently partnering with Life Time to lead the development of MIORA — Longevity and Performance, a groundbreaking, science-backed program designed to optimize healthy aging through personalized, clinical-grade interventions.

    MIORA represents the next frontier in Life Time’s ongoing mission to deliver a Healthy Way of Life. Building on the company’s 30+ years of leadership in fitness, nutrition, and wellness, MIORA brings together advanced diagnostics, hormone optimization, and performance-based lifestyle programming to empower individuals to live longer, healthier, and more vibrant lives.

    https://www.Jeffzwiefel.com

    https://www.podcastcollective.io/jeff-zwiefel-media-kit

    Author:

    Vanessa M Chu

    Co-Founder
    Func Fit
    ... read more

    Vanessa M Chu

    Co-Founder
    Func Fit

    Author:

    Dean Kelly

    Co-CEO
    Extension Health

    Dean is a successful entrepreneur based in New York where he is focused on both operating and investing in the Health/Wellness and Longevity space.  He is currently the  Co-CEO at Extension Health, a premium advanced longevity clinic based in New York. Dean is an active board member of YPO Metro New York and also sits on the Global Health and Wellness board of YPO with a focus on healthy aging. He is also a Venture Partner at Pari Passu Venture Partners, a VC focused on early and growth stage investments in Health and Wellness, AI, Defence and consumer tech. Prior to that, he was the CEO of Gainful which is the US's leading personalized nutrition platform and now sits as an advisor to the board.  Previously Dean was on the executive team at Zola and earlier  ran the $400m+ pet supplies category across the US for all of Walmart's ecommerce channels after Walmart acquired Jet where Dean was an early GM. He has co-founded three global start up companies (HeyLets, Zanui (acquired) and Orbirental (acquired)), and is an active angel investor with over 25 investments across Health and Wellness, Ai, CPG, Consumer Tech, Longevity, Healthtech, Defence and SAAS.  After completing both a Finance and Law Degree at UNSW, he began his career as a Senior Strategy Associate at Booz and Company, was the Head of Strategy at Football Federation Australia, and the Corporate Development and Strategic Partnerships Manager in Malawi at the William J Clinton Foundation

     

    ... read more

    Dean Kelly

    Co-CEO
    Extension Health

    Dean is a successful entrepreneur based in New York where he is focused on both operating and investing in the Health/Wellness and Longevity space.  He is currently the  Co-CEO at Extension Health, a premium advanced longevity clinic based in New York. Dean is an active board member of YPO Metro New York and also sits on the Global Health and Wellness board of YPO with a focus on healthy aging. He is also a Venture Partner at Pari Passu Venture Partners, a VC focused on early and growth stage investments in Health and Wellness, AI, Defence and consumer tech. Prior to that, he was the CEO of Gainful which is the US's leading personalized nutrition platform and now sits as an advisor to the board.  Previously Dean was on the executive team at Zola and earlier  ran the $400m+ pet supplies category across the US for all of Walmart's ecommerce channels after Walmart acquired Jet where Dean was an early GM. He has co-founded three global start up companies (HeyLets, Zanui (acquired) and Orbirental (acquired)), and is an active angel investor with over 25 investments across Health and Wellness, Ai, CPG, Consumer Tech, Longevity, Healthtech, Defence and SAAS.  After completing both a Finance and Law Degree at UNSW, he began his career as a Senior Strategy Associate at Booz and Company, was the Head of Strategy at Football Federation Australia, and the Corporate Development and Strategic Partnerships Manager in Malawi at the William J Clinton Foundation

     

    Time: 
    4:00PM - 4:40PM
    Agenda Track No.: 
    Track 2
    Session Type: 
    General Session (Presentation)
    Force Inline Description: 
    0

    Smart Scaling: How to Meet Your Expansion Goals for 2026 with Ease

    3 x 20-minute Fire Side Chats: 

    One Brand, Many Locations: Creating Franchise Consistency at Scale 

    Roger Martin Co-Founder, CEO - RockBox Fitness Franchise, Co-Founder - Beem Light Sauna 

    Ryan Utsman - Executive Vice President of Global Sales & Domestic Franchise - UFC GYM 

     

    Fast, Secure and Lean: Strategies for Cost-Efficient Market Domination    

    Scott Morris, VP of Operations, Crunch Fitness 

    Mitchell Keyes, VP, Global Operations, Anytime Fitness 

     

    Human Touchpoints: The Role of Talent in Turning Leads into Members  

    Matt Vanderpool, VP Digital Strategy, Purpose Brands  

    Session Topics: 
    Scaling
    AI
    Data
    Digitalization
    Speaker(s): 

    Author:

    Roger Martin

    Co-Founder, CEO - RockBox Fitness Franchise
    Co-Founder - Beem Light Sauna
    ... read more

    Roger Martin

    Co-Founder, CEO - RockBox Fitness Franchise
    Co-Founder - Beem Light Sauna

    Author:

    Ryan Utsman

    Executive Vice President of Global Sales & Domestic Franchise
    UFC Gym
    ... read more

    Ryan Utsman

    Executive Vice President of Global Sales & Domestic Franchise
    UFC Gym

    Author:

    Scott Morris

    VP of Operations
    Crunch Fitness
    ... read more

    Scott Morris

    VP of Operations
    Crunch Fitness

    Author:

    Mitchell Keyes

    VP, Global Operations
    Anytime Fitness
    ... read more

    Mitchell Keyes

    VP, Global Operations
    Anytime Fitness

    Author:

    Matt Vanderpool

    VP Digital Strategy
    Purpose Brands
    ... read more

    Matt Vanderpool

    VP Digital Strategy
    Purpose Brands
    Time: 
    4:20PM - 5:20PM
    Agenda Track No.: 
    Track 1
    Summary: 
    3 x 20-minute Fire Side Chats
    Session Type: 
    General Session (Presentation)
    Force Inline Description: 
    0

    Roundtable Sessions - Designing the Ultimate Holistic Health Membership: From Science to Strategy

    • Roundtable 1: Competing on Experience: How Digital Innovation Drives Loyalty, Efficiency, and Growth — Hosted by Igor Epshteyn, CEO & President, Coherent Solutions Inc

    • Roundtable 2: Movement is Medicine: Exercise Strategies for Healthy Aging with Mayo Clinic — Hosted by Dr. Ed Laskowski, Professor, Department of PM&R and Division of Sports Medicine, Mayo Clinic

    • Roundtable 3: The 2026 Blueprint: Future-Proofing Your Fitness Services for Higher Retention & Revenue — Hosted by Mike Fantigrassi, Head of Product, National Academy of Sports Medicine (NASM)

    Speaker(s): 

    Author:

    Dr. Ed Laskowski

    Professor, Department of PM&R and Division of Sports Medicine
    Mayo Clinic
    ... read more

    Dr. Ed Laskowski

    Professor, Department of PM&R and Division of Sports Medicine
    Mayo Clinic

    Author:

    Mike Fantigrassi

    Head of Product
    National Academy of Sports Medicine (NASM)

    Mike Fantigrassi, MS, MBA, NASM-CPT, CES, PES, CNC, NSCA-CSCS, is a seasoned professional with over 30 years in the health and fitness industry. Throughout his extensive career, Mike has navigated roles ranging from personal trainer and fitness manager to pivotal leadership positions at the National Academy of Sports Medicine (NASM). Since 2010, he has dedicated his expertise to NASM, currently serving as the Head of Product.

    Mike is recognized as a subject matter expert in fitness, wellness, and nutrition, and his insights have found their way into books, magazines, and various media outlets. Under his guidance, NASM has introduced numerous initiatives, including courses in wellness, nutrition, and physique enhancement. Mike holds a B.S. in Food and Nutrition from Florida State University and an M.S. in Exercise Science from PennWest University.

    ... read more

    Mike Fantigrassi

    Head of Product
    National Academy of Sports Medicine (NASM)

    Mike Fantigrassi, MS, MBA, NASM-CPT, CES, PES, CNC, NSCA-CSCS, is a seasoned professional with over 30 years in the health and fitness industry. Throughout his extensive career, Mike has navigated roles ranging from personal trainer and fitness manager to pivotal leadership positions at the National Academy of Sports Medicine (NASM). Since 2010, he has dedicated his expertise to NASM, currently serving as the Head of Product.

    Mike is recognized as a subject matter expert in fitness, wellness, and nutrition, and his insights have found their way into books, magazines, and various media outlets. Under his guidance, NASM has introduced numerous initiatives, including courses in wellness, nutrition, and physique enhancement. Mike holds a B.S. in Food and Nutrition from Florida State University and an M.S. in Exercise Science from PennWest University.

    Author:

    Igor Epshteyn

    CEO & President
    Coherent Solutions Inc
    ... read more

    Igor Epshteyn

    CEO & President
    Coherent Solutions Inc
    Time: 
    4:40PM - 5:20PM
    Agenda Track No.: 
    Track 2
    Session Type: 
    General Session (Presentation)
    Force Inline Description: 
    0
    Cocktail Reception
    5:20 PM - 6:00 PM
    Connected: Health & Fitness Awards
    6:00PM - 6:30PM
    VIP Dinners (invite only)
    7:00 PM
  • Feb 20: Day Two: Friday, 20 Feb, 2026
    Registration & Welcome Refreshments
    8:00AM - 8:50AM
    Welcome
    Chairperson’s Opening Address
    8:50 AM - 9:00 AM
    Morning Sessions

    Health 4.0 – Bringing the Data Together

    From siloed data streams to seamless integration, Health 4.0 is here and it’s reshaping how fitness, clinical, and lifestyle data come together to drive healthier living. We’ll explore how unified platforms and AI are generating predictive insights, enabling real-time coaching, and empowering members with visibility and ownership of their health journey. Walk away with a blueprint to turn fragmented data into personalized experiences, stronger outcomes, and scalable business value.

    With Google

    Session Topics: 
    Data
    AI
    Digitalization
    Consumer Behaviour
    Women's Health
    Speaker(s): 

    Author:

    Jarett Smith

    Vice President Digital, Data & Retail
    24 Hour Fitness
    ... read more

    Jarett Smith

    Vice President Digital, Data & Retail
    24 Hour Fitness

    Author:

    Mark Williams

    Digital Director
    David Lloyd Clubs

    Mark is the Digital Director for David Lloyd Clubs, Europe’s leading wellness operator, responsible for improving digital experiences for 800,000 members across 135 clubs in Europe.

    With extensive experience in delivering digital strategy across retail, hospitality, and leisure, Mark has spent the past six years at David Lloyd Clubs creating personalised digital experiences and is currently leading AI, Machine Learning and Wearable initiatives to further enhance member and club experiences.

     

    ... read more

    Mark Williams

    Digital Director
    David Lloyd Clubs

    Mark is the Digital Director for David Lloyd Clubs, Europe’s leading wellness operator, responsible for improving digital experiences for 800,000 members across 135 clubs in Europe.

    With extensive experience in delivering digital strategy across retail, hospitality, and leisure, Mark has spent the past six years at David Lloyd Clubs creating personalised digital experiences and is currently leading AI, Machine Learning and Wearable initiatives to further enhance member and club experiences.

     

    Author:

    Julia Klim

    Strategic Advisor, Co-Founder
    Equinox, In Search Of
    ... read more

    Julia Klim

    Strategic Advisor, Co-Founder
    Equinox, In Search Of

    Author:

    Omid Mashhadi

    Head of Product Partnerships
    Google / Fitbit

    Omid Mashhadi is the Head of Product Partnerships at Google / Fitbit, where he leads the strategic efforts to extend and scale personalized health AI technology to global partners and their users. Omid has overseen more than 30 product launches, impacting over 10 million users. With a career spanning high-growth startups and global giants like Google, Medtronic and Nevro, he has a proven track record of scaling 0-to-1 AI platforms and driving revenue growth from early-stage to $500M/year. Omid is passionate about translating complex technical concepts into delightful products that drive lasting behavior change and democratizing health technology globally.

    ... read more

    Omid Mashhadi

    Head of Product Partnerships
    Google / Fitbit

    Omid Mashhadi is the Head of Product Partnerships at Google / Fitbit, where he leads the strategic efforts to extend and scale personalized health AI technology to global partners and their users. Omid has overseen more than 30 product launches, impacting over 10 million users. With a career spanning high-growth startups and global giants like Google, Medtronic and Nevro, he has a proven track record of scaling 0-to-1 AI platforms and driving revenue growth from early-stage to $500M/year. Omid is passionate about translating complex technical concepts into delightful products that drive lasting behavior change and democratizing health technology globally.

    Author:

    Andy Beckman

    Director
    Garmin
    ... read more

    Andy Beckman

    Director
    Garmin
    Time: 
    9:00 AM - 9:50 AM
    Agenda Track No.: 
    Track 3
    Session Type: 
    Track
    Session Stage: 
    Data & Technology Studio
    Force Inline Description: 
    0

    Inside the 78%: The Data-Backed Path to Conversion

    Ready to hear some actual stats? We’ll dive into which overlooked demographics show the strongest potential and how brands can design low-friction, lifestyle-first experiences to meet them where they are.

    Session Topics: 
    Consumer Behaviour
    Data
    Revenue Diversification
    Speaker(s): 

    Author:

    Eloiza Tecson

    CEO
    LWI Inc.

    Eloiza Tecson is a strategic executive leader, advisor, and investor with a passion for helping people create healthier, sustainable lifestyle habits. She has a proven track record of success in the health, wellness, and sports industry, having led several organizations like Lindora Wellness as the Chief Experience Officer, Orangetheory Fitness as the leader of Global Operations and Strategy, Red Bull North America, ALSAC/St. Jude Children’s Research Hospital and F45 Training to achieve significant growth and impact. Now, she has co-founded and actively leads a new boutique wellness concept, E20, that focuses on using electro muscular stimulation (EMS) technologies to improve movement and promote recovery. In addition to leading E20, Eloiza serves as the Chief Executive Officer of LWI, the largest network of Lindora studios across Southern California. Eloiza is a pioneer in the development of new and innovative health and wellness programs, the design of organizational growth strategies, the establishment of processes to achieve operational excellence, and the implementation of integrated client and team member experiences. She is also a sought-after speaker and consultant on health, wellness, equity, investment and leadership topics.

     

     

    ... read more

    Eloiza Tecson

    CEO
    LWI Inc.

    Eloiza Tecson is a strategic executive leader, advisor, and investor with a passion for helping people create healthier, sustainable lifestyle habits. She has a proven track record of success in the health, wellness, and sports industry, having led several organizations like Lindora Wellness as the Chief Experience Officer, Orangetheory Fitness as the leader of Global Operations and Strategy, Red Bull North America, ALSAC/St. Jude Children’s Research Hospital and F45 Training to achieve significant growth and impact. Now, she has co-founded and actively leads a new boutique wellness concept, E20, that focuses on using electro muscular stimulation (EMS) technologies to improve movement and promote recovery. In addition to leading E20, Eloiza serves as the Chief Executive Officer of LWI, the largest network of Lindora studios across Southern California. Eloiza is a pioneer in the development of new and innovative health and wellness programs, the design of organizational growth strategies, the establishment of processes to achieve operational excellence, and the implementation of integrated client and team member experiences. She is also a sought-after speaker and consultant on health, wellness, equity, investment and leadership topics.

     

     

    Author:

    Bryan Myers

    CEO
    [solidcore]
    ... read more

    Bryan Myers

    CEO
    [solidcore]

    Author:

    Steve Padis

    Chief Financial Officer & Executive Vice President of Strategy
    Barry's
    ... read more

    Steve Padis

    Chief Financial Officer & Executive Vice President of Strategy
    Barry's

    Author:

    Tyler Chad Nemiro

    Chief Revenue Officer
    Truemed
    ... read more

    Tyler Chad Nemiro

    Chief Revenue Officer
    Truemed
    Time: 
    9:00 AM - 9:30 AM
    Agenda Track No.: 
    Track 4
    Session Type: 
    Track
    Session Stage: 
    Community & Member Experience Studio
    Force Inline Description: 
    0

    How High-Performing Operators Use Data to Grow Revenue and Retention at the Same Time

    We’ll explore which metrics truly matter, how to cut through noise and vanity stats, and how to use Mindbody data to make smarter decisions around scheduling, staffing, marketing, and retention .  
     

    Session Topics: 
    Data
    AI
    Digitalization
    Consumer Behaviour
    Speaker(s): 

    Author:

    Fritz Lanman

    CEO
    Playlist (ClassPass, Mindbody, Booker)
    ... read more

    Fritz Lanman

    CEO
    Playlist (ClassPass, Mindbody, Booker)

    Author:

    Joe Vennare

    Founder
    Fitt Insider 
    ... read more

    Joe Vennare

    Founder
    Fitt Insider 
    Time: 
    9:50AM - 10:10AM
    Agenda Track No.: 
    Track 3
    Session Type: 
    Track
    Session Stage: 
    Data & Technology Studio
    Force Inline Description: 
    0

    Generational Spotlights: What Drives Fitness Decisions Across Age Groups

    Community and identity for Gen Z, efficiency and results for Millennials, invest in health that lasts for Gen X.  In this series of sharp, generation-specific case studies, we’ll break down what drives wellness decisions across age groups, from digital habits to loyalty levers.

    Session Topics: 
    Consumer Behaviour
    AI
    Data
    Speaker(s): 

    Author:

    Angelica Marden

    Brand President
    World of Good Brands
    ... read more

    Angelica Marden

    Brand President
    World of Good Brands

    Author:

    Amanda Freeman

    Chief Executive Officer
    SLT

    Amanda Freeman is a serial wellness entrepreneur and investor best known as the founder and CEO of SLT (Strengthen Lengthen Tone), a boutique fitness studio chain, co-founder of Stretch*d, a one-on-one assisted stretching studio, and co-founded of Vital Juice, a health and wellness daily e-newsletter that delivered the latest in fitness, nutrition, beauty, and wellness.. Freeman holds a BA in Sociology from Duke University and an MBA from Harvard Business School.

    ... read more

    Amanda Freeman

    Chief Executive Officer
    SLT

    Amanda Freeman is a serial wellness entrepreneur and investor best known as the founder and CEO of SLT (Strengthen Lengthen Tone), a boutique fitness studio chain, co-founder of Stretch*d, a one-on-one assisted stretching studio, and co-founded of Vital Juice, a health and wellness daily e-newsletter that delivered the latest in fitness, nutrition, beauty, and wellness.. Freeman holds a BA in Sociology from Duke University and an MBA from Harvard Business School.

    Author:

    Ieuan Owen

    Chief Revenue Officer, Fitness & Wellbeing
    Xplor
    ... read more

    Ieuan Owen

    Chief Revenue Officer, Fitness & Wellbeing
    Xplor
    Time: 
    9:30 AM - 10:00 AM
    Agenda Track No.: 
    Track 4
    Summary: 
    3 x 10 Minute Case Studies
    Session Type: 
    Track
    Session Stage: 
    Community & Member Experience Studio
    Force Inline Description: 
    0

    The Longevity Data Gold Rush: Turning Biomarkers Into Better Years 

    Longevity is entering its data boom, biomarkers, wearables, and labs are generating more signal than ever before. In this session, we unpack which markers actually predict healthspan, and how to turn results into clear, personalized action. 

    Speaker(s): 

    Author:

    Dugal Bain

    Co-Founder and Chief Executive Officer
    LifeForce
    ... read more

    Dugal Bain

    Co-Founder and Chief Executive Officer
    LifeForce

    Author:

    Anthony Geisler

    Chief Executive Officer
    Ultimate Longevity Centre
    ... read more

    Anthony Geisler

    Chief Executive Officer
    Ultimate Longevity Centre

    Author:

    Dr. Tania Elliott

    Chief Medical Officer
    Ultimate Longevity Center
    ... read more

    Dr. Tania Elliott

    Chief Medical Officer
    Ultimate Longevity Center
    Time: 
    10:00AM - 10:30AM
    Agenda Track No.: 
    Track 3
    Session Type: 
    General Session (Presentation)
    Force Inline Description: 
    0

    A Seamlessly Connected Ecosystem: Omnichannel for Member Experience

    Today’s member expects one brand, one experience whether they’re in a studio, on an app, or interacting with a partner platform. This session unpacks how leading fitness and wellness brands are building truly omnichannel ecosystems through shared data, unified UX, and seamless integration.

    Session Topics: 
    Member Experience
    Data
    AI
    Digitalization
    Speaker(s): 

    Author:

    Amber Burke

    Chief Operating Officer
    Burn Boot Camp
    ... read more

    Amber Burke

    Chief Operating Officer
    Burn Boot Camp

    Author:

    Rachael Nemeth

    Chief Executive Officer
    Opus
    ... read more

    Rachael Nemeth

    Chief Executive Officer
    Opus

    Author:

    Chris Griebe

    Chief Operations Officer
    VASA Fitness
    ... read more

    Chris Griebe

    Chief Operations Officer
    VASA Fitness
    Time: 
    10:00 AM - 10:30 AM
    Agenda Track No.: 
    Track 4
    Session Type: 
    Track
    Session Stage: 
    Community & Member Experience Studio
    Force Inline Description: 
    0
    Morning Break
    10:30 AM - 11:20 AM
    Morning Sessions

    Innovation Showcase: Fitness, Wellness, and Health Tech Startups 

    We’re on the hunt for the next big disruptor in fitness and health. In this fast-paced, high-energy session, five visionary early-stage start-ups will take the stage to pitch their game-changing solutions in front of our expert judges and live audience. This is your front-row seat to the future of fitness, health, and wellness tech.

    Speaker(s): 

    Author:

    Eloiza Tecson

    CEO
    LWI Inc.

    Eloiza Tecson is a strategic executive leader, advisor, and investor with a passion for helping people create healthier, sustainable lifestyle habits. She has a proven track record of success in the health, wellness, and sports industry, having led several organizations like Lindora Wellness as the Chief Experience Officer, Orangetheory Fitness as the leader of Global Operations and Strategy, Red Bull North America, ALSAC/St. Jude Children’s Research Hospital and F45 Training to achieve significant growth and impact. Now, she has co-founded and actively leads a new boutique wellness concept, E20, that focuses on using electro muscular stimulation (EMS) technologies to improve movement and promote recovery. In addition to leading E20, Eloiza serves as the Chief Executive Officer of LWI, the largest network of Lindora studios across Southern California. Eloiza is a pioneer in the development of new and innovative health and wellness programs, the design of organizational growth strategies, the establishment of processes to achieve operational excellence, and the implementation of integrated client and team member experiences. She is also a sought-after speaker and consultant on health, wellness, equity, investment and leadership topics.

     

     

    ... read more

    Eloiza Tecson

    CEO
    LWI Inc.

    Eloiza Tecson is a strategic executive leader, advisor, and investor with a passion for helping people create healthier, sustainable lifestyle habits. She has a proven track record of success in the health, wellness, and sports industry, having led several organizations like Lindora Wellness as the Chief Experience Officer, Orangetheory Fitness as the leader of Global Operations and Strategy, Red Bull North America, ALSAC/St. Jude Children’s Research Hospital and F45 Training to achieve significant growth and impact. Now, she has co-founded and actively leads a new boutique wellness concept, E20, that focuses on using electro muscular stimulation (EMS) technologies to improve movement and promote recovery. In addition to leading E20, Eloiza serves as the Chief Executive Officer of LWI, the largest network of Lindora studios across Southern California. Eloiza is a pioneer in the development of new and innovative health and wellness programs, the design of organizational growth strategies, the establishment of processes to achieve operational excellence, and the implementation of integrated client and team member experiences. She is also a sought-after speaker and consultant on health, wellness, equity, investment and leadership topics.

     

     

    Author:

    Jim Crowell

    Co-Founder & Managing Member
    The SageHouse

    Jim is a sought-after investor and advisor with more than 20 years of experience in the fitness and wellness industry. His impressive background includes six years as CEO at OPEX Fitness, 15 years of advising and educating fitness and technology companies, four years of owning multiple gyms, and five years as a successful energy hedge fund trader. Jim's expertise and guidance are highly sought-after by fitness and wellness companies worldwide, because of his quiet confidence and engaging personality.  

     

    Jim holds his MBA from the University of North Carolina and a double BS in Finance and Economics from Penn State University where he played for the Big Ten Men’s Tennis Team. In another life, he competed at The CrossFit Games in 2015.

    ... read more

    Jim Crowell

    Co-Founder & Managing Member
    The SageHouse

    Jim is a sought-after investor and advisor with more than 20 years of experience in the fitness and wellness industry. His impressive background includes six years as CEO at OPEX Fitness, 15 years of advising and educating fitness and technology companies, four years of owning multiple gyms, and five years as a successful energy hedge fund trader. Jim's expertise and guidance are highly sought-after by fitness and wellness companies worldwide, because of his quiet confidence and engaging personality.  

     

    Jim holds his MBA from the University of North Carolina and a double BS in Finance and Economics from Penn State University where he played for the Big Ten Men’s Tennis Team. In another life, he competed at The CrossFit Games in 2015.

    Author:

    Eric Bormel

    Director of Consumer Healthtech
    Solomon Partners

    Eric Bormel is an Investment Banking Director at Solomon Partners focused on the Consumer Healthtech sector.

    With more than a dozen years of M&A and Capital Raise experience, Eric has advised 25+ clients in industry changing transactions with a combined value exceeding $15 billion.

    Representative clients in the Consumer Healthtech sector include public companies such as Under Armour’s MyFitnessPal and Lululemon’s Mirror and innovative startups such as Willow Innovations and Wahoo Fitness.

    ... read more

    Eric Bormel

    Director of Consumer Healthtech
    Solomon Partners

    Eric Bormel is an Investment Banking Director at Solomon Partners focused on the Consumer Healthtech sector.

    With more than a dozen years of M&A and Capital Raise experience, Eric has advised 25+ clients in industry changing transactions with a combined value exceeding $15 billion.

    Representative clients in the Consumer Healthtech sector include public companies such as Under Armour’s MyFitnessPal and Lululemon’s Mirror and innovative startups such as Willow Innovations and Wahoo Fitness.

    Author:

    Alex Alimanestianu

    Founder
    Snow Angel Capital
    ... read more

    Alex Alimanestianu

    Founder
    Snow Angel Capital

    Author:

    Nate Kline

    Managing General Partner
    Cistern Capital
    ... read more

    Nate Kline

    Managing General Partner
    Cistern Capital
    Time: 
    11:20 AM - 12:20 PM
    Agenda Track No.: 
    Track 3
    Session Type: 
    Track
    Session Stage: 
    Data & Technology Studio
    Force Inline Description: 
    0

    The Community Catalyst: How Connection Drives Retention, Revenue & Reach

    In an era of digital everything, one timeless driver still outperforms: community. We’ll explore how top brands engineer connection through in-person rituals, digital micro-groups, and values-based programming to deepen retention, boost referrals, and expand reach. You'll walk away with strategies to operationalize belonging and turn it into a measurable growth engine.

    Session Topics: 
    Member Experience
    AI
    Consumer Behaviour
    Speaker(s): 

    Author:

    Lucy Levy

    Chief Consumer Officer
    Zumba

    Lucy Levy is a strategic leader with deep expertise in performance marketing,

    business development, and global partnerships. As Chief Consumer Officer at

    Zumba, she leads the consumer division and successfully scaled the Zumba

    App—transforming how users engage with fitness content and local classes

    Worldwide.

    Previously, Lucy oversaw all operations across Latin America and Asia Pacific,

    driving rapid growth in key markets through instructor acquisition, member

    retention, and strategic expansion. She also led all instructor acquisition efforts

    and channels in North America. Lucy joined Zumba in 2012 following a career in

    advertising and marketing at Sony Pictures and NBC-Telemundo.

     

    Known for her collaborative leadership and cross-cultural fluency, Lucy brings

    nearly 20 years of experience to her work. She holds a Bachelor's in Behavioral

    Science from Nova Southeastern University and lives in Miami with her husband

    and two children. A passionate fitness enthusiast, Lucy loves working out,

    especially running and outdoor activities.

     

    ... read more

    Lucy Levy

    Chief Consumer Officer
    Zumba

    Lucy Levy is a strategic leader with deep expertise in performance marketing,

    business development, and global partnerships. As Chief Consumer Officer at

    Zumba, she leads the consumer division and successfully scaled the Zumba

    App—transforming how users engage with fitness content and local classes

    Worldwide.

    Previously, Lucy oversaw all operations across Latin America and Asia Pacific,

    driving rapid growth in key markets through instructor acquisition, member

    retention, and strategic expansion. She also led all instructor acquisition efforts

    and channels in North America. Lucy joined Zumba in 2012 following a career in

    advertising and marketing at Sony Pictures and NBC-Telemundo.

     

    Known for her collaborative leadership and cross-cultural fluency, Lucy brings

    nearly 20 years of experience to her work. She holds a Bachelor's in Behavioral

    Science from Nova Southeastern University and lives in Miami with her husband

    and two children. A passionate fitness enthusiast, Lucy loves working out,

    especially running and outdoor activities.

     

    Author:

    Yael Dornbusch

    Chief Subscription Officer
    Zumba

    Yael Dornbusch is the Chief Subscription Officer at Zumba Fitness, where she leads the global strategy, marketing, and execution for the subscription-based business unit—the largest at Zumba. She oversees revenue growth, customer acquisition, lifecycle marketing, and retention—driving a high-performing, customer-centric model that powers long-term engagement and business sustainability.

    With nearly two decades of experience, Yael is known for scaling subscription businesses by blending brand storytelling with data-driven execution and operational rigor. Her work is rooted in building communities that stick—turning casual customers into loyal advocates.

    Before taking on her current role, Yael held various marketing leadership positions at Zumba, having first joined the company as its very first employee in 2003. She left to pursue her MBA at Columbia Business School and later held brand management roles at Procter & Gamble, where she worked on premium affinity brands including Dolce & Gabbana, Gucci, Escada fragrances, and Iams Pet Food.

    Across every chapter of her career, from beauty to fitness, Yael has focused on delivering value through emotionally resonant brands, compelling customer journeys, and scalable subscription strategies.

    ... read more

    Yael Dornbusch

    Chief Subscription Officer
    Zumba

    Yael Dornbusch is the Chief Subscription Officer at Zumba Fitness, where she leads the global strategy, marketing, and execution for the subscription-based business unit—the largest at Zumba. She oversees revenue growth, customer acquisition, lifecycle marketing, and retention—driving a high-performing, customer-centric model that powers long-term engagement and business sustainability.

    With nearly two decades of experience, Yael is known for scaling subscription businesses by blending brand storytelling with data-driven execution and operational rigor. Her work is rooted in building communities that stick—turning casual customers into loyal advocates.

    Before taking on her current role, Yael held various marketing leadership positions at Zumba, having first joined the company as its very first employee in 2003. She left to pursue her MBA at Columbia Business School and later held brand management roles at Procter & Gamble, where she worked on premium affinity brands including Dolce & Gabbana, Gucci, Escada fragrances, and Iams Pet Food.

    Across every chapter of her career, from beauty to fitness, Yael has focused on delivering value through emotionally resonant brands, compelling customer journeys, and scalable subscription strategies.

    Author:

    Jenna Hauca

    Chief Marketing Officer
    CrossFIt

    Jenna is a seasoned executive currently serving as Chief Marketing Officer at CrossFit, LLC, where she oversees the company’s marketing and media strategy for CrossFit and the CrossFit Games, as well as the global partnerships and retail/merch business units.


    In her role at CrossFit, Jenna leads one of the largest internal teams and is responsible for setting the overall marketing strategy for the company, including content strategy, brand activations and partnerships, community engagement, broadcast media, social media promotion, and press engagement. Jenna also spearheaded the launch of the CrossFit Store and hired the brand’s first retail team leader, laying the foundation for a new revenue stream for the company.

    ... read more

    Jenna Hauca

    Chief Marketing Officer
    CrossFIt

    Jenna is a seasoned executive currently serving as Chief Marketing Officer at CrossFit, LLC, where she oversees the company’s marketing and media strategy for CrossFit and the CrossFit Games, as well as the global partnerships and retail/merch business units.


    In her role at CrossFit, Jenna leads one of the largest internal teams and is responsible for setting the overall marketing strategy for the company, including content strategy, brand activations and partnerships, community engagement, broadcast media, social media promotion, and press engagement. Jenna also spearheaded the launch of the CrossFit Store and hired the brand’s first retail team leader, laying the foundation for a new revenue stream for the company.

    Time: 
    11:20 AM - 11:50 AM
    Agenda Track No.: 
    Track 4
    Session Type: 
    Track
    Session Stage: 
    Community & Member Experience Studio

    Race-Ready: How Fitness Competitions Are Reshaping Member Motivation

    Fitness racing is exploding, from Hyrox to Metrix, as consumers seek challenge, purpose, and community beyond traditional gym routines. We’ll explore how clubs and studios are tapping into this momentum by hosting events, adapting programming, and creating pathways from training to competition. Walk away with strategies to boost engagement, build loyalty, and turn performance into a powerful retention engine.

    Session Topics: 
    Member Experience
    Revenue Diversification
    Consumer Behaviour
    Speaker(s): 

    Author:

    Douglas Gremmen

    Chief Growth Officer
    Hyrox
    ... read more

    Douglas Gremmen

    Chief Growth Officer
    Hyrox

    Author:

    Toby Spooner

    Co-Founder
    Metrix Events
    ... read more

    Toby Spooner

    Co-Founder
    Metrix Events

    Author:

    Michael Abramson

    Chief Executive Officer
    The Athletic Clubs
    ... read more

    Michael Abramson

    Chief Executive Officer
    The Athletic Clubs
    Time: 
    11:50 PM - 12:20 PM
    Agenda Track No.: 
    Track 4
    Session Type: 
    Track
    Session Stage: 
    Community & Member Experience Studio
    Force Inline Description: 
    0
    Lunch Break & Networking
    12:30 PM - 2:00 PM
    CEO & Founders Forum
    1:00 PM - 2:00 PM

    CEO & Founders Forum

    Speaker(s): 
    Hosted By:

    Author:

    Mohammed Iqbal

    Founder & CEO
    SweatWorks

    Mohammed Iqbal strives to enhance the lives of those around him. He believes that by empowering others with knowledge it ultimately leads to healthier life choices. He founded SweatWorks to create elegant and functional technologies that would engage, motivate and inspire people to lead better lives. As the Founder and CEO of SweatWorks, Mohammed drives strategy, vision, and innovation, as well as embodies the core values of the agency: staying healthy and active.

    ... read more

    Mohammed Iqbal

    Founder & CEO
    SweatWorks

    Mohammed Iqbal strives to enhance the lives of those around him. He believes that by empowering others with knowledge it ultimately leads to healthier life choices. He founded SweatWorks to create elegant and functional technologies that would engage, motivate and inspire people to lead better lives. As the Founder and CEO of SweatWorks, Mohammed drives strategy, vision, and innovation, as well as embodies the core values of the agency: staying healthy and active.

    Time: 
    1:00pm - 2:00pm
    Session Type: 
    General Session (Presentation)
    Afternoon Sessions
    1:50 PM - 3:10 PM

    Reducing Churn: How Machine Learning Can Boost Your Collections

    How fitness operators can use AI to forecast member growth, churn, and revenue across class types, locations, and seasonal trends—empowering smarter pricing, staffing, and expansion strategies.

    Speaker(s): 

    Author:

    Charles Rosenblatt

    Chief Commercial Officer
    Butter Payments

    A seasoned innovator in the payments industry, Charles Rosenblatt has held executive leadership positions at major global banks, including Capital One and Chase, as well as prominent fintech organizations. He served on the management teams that led to the sale of Hyperwallet to PayPal and Payoneer going public, and is now Chief Commercial Officer at Butter—the payments technology leader in revenue retention for subscription businesses. Charles is a graduate with a B.A. in Economics and Politics from Pomona College and received an M.B.A. from the University of Virginia.

    ... read more

    Charles Rosenblatt

    Chief Commercial Officer
    Butter Payments

    A seasoned innovator in the payments industry, Charles Rosenblatt has held executive leadership positions at major global banks, including Capital One and Chase, as well as prominent fintech organizations. He served on the management teams that led to the sale of Hyperwallet to PayPal and Payoneer going public, and is now Chief Commercial Officer at Butter—the payments technology leader in revenue retention for subscription businesses. Charles is a graduate with a B.A. in Economics and Politics from Pomona College and received an M.B.A. from the University of Virginia.

    Time: 
    1:50 PM - 2:20 PM
    Agenda Track No.: 
    Track 9
    Session Type: 
    General Session (Presentation)
    Force Inline Description: 
    0

    Conversational AI as Your 24/7 Assistant

    Discover how fitness operators can adopt conversational AI assistants to streamline member services: automating scheduling, onboarding, progress check-ins, and delivering personalized coaching across mobile, web, and in-studio experiences.

    Session Topics: 
    Data
    AI
    Digitalization
    Member Experience
    Speaker(s): 
    Time: 
    2:20 PM - 2:40 PM
    Agenda Track No.: 
    Track 9
    Session Type: 
    General Session (Presentation)
    Session Stage: 
    AI Symposium
    Force Inline Description: 
    0

    Building Digital Twins for Predictive, Personalized Coaching

    How fitness brands can create real-time digital models of members using biometric and behavioral data to enable adaptive training, injury prevention, and evolving AI coaching.

    Session Topics: 
    Data
    AI
    Digitalization
    Member Experience
    Speaker(s): 
    Time: 
    2:40 PM - 3:00 PM
    Agenda Track No.: 
    Track 9
    Session Type: 
    General Session (Presentation)
    Session Stage: 
    AI Symposium
    Force Inline Description: 
    0

    How AI Decodes the Language of Breath

    For over a decade, Sleep Cycle has pioneered AI that listens while you rest. Learn how breath as a primary signal is transforming wellness. Completely contactless. All while you sleep.

    Session Topics: 
    Data
    AI
    Digitalization
    Member Experience
    Speaker(s): 

    Author:

    Mikael Kågebäck

    Chief Technology Officer
    Sleep Cycle

     Mikael holds a Ph.D in Machine Learning and AI with expertise at the forefront of modern deep neural networks and advanced signal processing. Mikael and his team are actively shaping the future of sleep technology through the development of Sleep Cycle’s uniquely patented AI-driven sound analysis.

    ... read more

    Mikael Kågebäck

    Chief Technology Officer
    Sleep Cycle

     Mikael holds a Ph.D in Machine Learning and AI with expertise at the forefront of modern deep neural networks and advanced signal processing. Mikael and his team are actively shaping the future of sleep technology through the development of Sleep Cycle’s uniquely patented AI-driven sound analysis.

    Time: 
    3:20PM - 3:40PM
    Agenda Track No.: 
    Track 9
    Session Type: 
    General Session (Presentation)
    Session Stage: 
    AI Symposium
    Innovation Showcase Winner Announcement
    3:50 PM - 4:20 PM
    Chairperson’s Closing Address
    4:20 PM - 4:30 PM
    End of Connected: Health & Fitness 2026
    4:30 PM

Jump to: Wednesday, 18 Feb | Thursday, 19 Feb | Friday, 20 Feb

Agenda Tracks: 
Track Title: 
Growth & Strategy Studio
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Track Title: 
Health & Longevity Studio
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Track Title: 
Data & Tech Studio
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Track Title: 
Community & Member Experience Studio
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Networking Zone
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Women's Health Symposium
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Expo Hall
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Roundtables
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AI Symposium
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Wellness Destinations Suite
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Fitness Studio
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Track Title: 
Movement Zone
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Event Reference: 
Connected: Health & Fitness Summit 2026
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